Royal Enfield Commences Operations Of Assembly Unit In Nepal; Launches The All-New Classic 350 And The Scram 411

Royal Enfield has announced the commencement of operations of its exclusive Local Assembly Unit and CKD facility in Nepal with the assembly of its first set of newly launched motorcycles, the all-new Classic 350 and the Scram 411. Launched earlier in India and across global markets, the Classic and the Scram 411 will now be Made-in-Nepal.

Set up in collaboration with the Triveni Group, this announcement is a significant boost to the company’s business in the SAARC region, and further reiterates Royal Enfield’s commitment to Nepal. Located in Birgunj, the new facility is the Royal Enfield’s fifth CKD assembly unit in the world - after Brazil, Thailand, Colombia and Argentina - in addition to its state-of-the-art manufacturing and ancillary facilities located in Tamil Nadu, India.

The motorcycle market in Nepal is on a confident rebound journey, and Royal Enfield sees huge potential for the market to grow substantially. Pre-pandemic the motorcycle segment in Nepal was nearly 1.7 million units per year, with almost 60%-65% of that being motorcycles sold in the >150cc premium segment.

With the market expected to grow at 10%-15% in upcoming years, Royal Enfield believes that the trend of premiumization of motorcycles will only increase and Royal Enfield’s machines will be perfectly suited for riding styles and the rugged terrains of Nepal, says the company.

Congratulating the team on the inauguration of the Nepal CKD unit and speaking about Royal Enfield’s global ambitions, B Govindarajan, CEO, Royal Enfield, said “It has been our endeavour to grow and expand the middleweight motorcycle segment globally, and over the last few years, we have seen immense success in our international operations. Royal Enfield now ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent to be closer to global markets has worked really well, as we have successfully set up four CKD facilities across APAC and Latin America, and we have recently also commenced our direct-to-market strategy in the UK. This new CKD facility in Nepal is in line with our ambitious global expansion strategy of investing in markets with huge potential to grow. We are committed to bringing our globally awarded line-up of gorgeous motorcycles, and pure motorcycling experiences to passionate riders in Nepal”

Here in Kathmandu to inaugurate the CKD unit, as well as launch the new motorcycles for the Nepal market, Chief Commercial Officer, Royal Enfield - Yadvinder Singh Guleria, said, “Today marks an important chapter in our journey in the Nepal market as we announce the commencement of our CKD operations in Birgunj, in partnership with Triveni group. This is a testament to our commitment to the market potential and the growing motorcycling community.  The local topography of Nepal provides the ideal setting for our kind of motorcycling, and we are excited to announce the launch of two of our most gorgeous looking motorcycles - the timeless Classic 350 in an all-new avatar and the fun and engaging, ADV Crossover, the Scram 411, specifically for Nepal. Further to our commitment to growing market in the country, we will expand our retail network from 18 currently, to 35 touchpoints across 30 cities, over the next year. We are confident that we will be able to attract a new set of consumers and also grow the middleweight segment in Nepal.”

With an assembly capacity of 20,000 units per year, the local assembly unit in Birgunj is a state-of-the-art, modern facility spread over 1 lakh sq ft that will cater to growing demand in the country. To begin with, the facility will engage in the local assembly of the all-new Classic 350 and the Scram 411 that were also launched today, specifically for the Nepal market.

Also Read:All-New Royal Enfield Classic 350 & Scram 411 Launched in Nepal